It ranks second only to bet365 for football, driven by one of the best acca insurance offers and highly rated cash out options. Ladbrokes have great coverage across a range of sports as you would expect by a leading high street brand. William Hill is a top choice of bookmaker if you bet across a wide range of sports, ranking in the top 10 for 10 different categories analysed by OLBG’s experts. Q88Bets is a Progress Play product offering a wide range of Sports betting options in a safe, secure and fully licensed platform Q88Bets Review Highbet offer a wide range of betting markets across a huge range of sports. Easybet is a user-friendly sports betting platform offering diverse markets, competitive odds, and customisable bets easyBet Review
- Football is a major strength, with BetVictor ranking second only to bet365 for its bet builder.
- A brand-new, high-quality betting site offering from renowned provider Swifty Global Swifty Sports Review
- BetVictorbest offers and strong app.Bet builder, offers.5.
- Each ranking reflects many data points.
- There are over 100 online bookmakers licensed to operate in the UK.
- Other UK betting sites with good bet builder products are BetVictor, Unibet, William Hill and 888Sport.
Betway – best for Cricket & solid all round choice
You can check out the UK Gambling Commission public register of licensed betting sites here. You can see in our table of new betting sites above, we list the Gambling Commission License number. There are over 100 online bookmakers licensed to operate in the UK. Other good cash out betting sites are Spreadex, Ladbrokes, BetVictor and Coral. The top UK betting site for cash out is BetMGM as it offers a quality cash out product with full and partial options available on a variety of sports.
A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Top rated by OLBG users for years. A new online bookmaker from the Vickers team, committed to strong prices and customer-first experience Vickers Bet Review QuickBet presents a betting experience catering to a wide range of player preferences in a secure and accessible platform. A Brand New UK Bookmaker this year, BetTom is a Sussex-based brand with a real, family approach BetTom Review A brand-new, high-quality betting site offering from renowned provider Swifty Global Swifty Sports Review
Bet on all of your favourite sports with Neptune Play’s sports betting site, a brand new addition to an already market-leading gambling brand. Superb in-play betting bookie. Bet on all of your favourite sports with Apuestarey’s sports betting site, a brand new addition to an already market-leading gambling brand. 10bet King Hills Casino offers a huge range of leagues for football betting, and some very competitive odds. Bet on Variety at Betarno with over 50,000 pre-match and 30,000 in-play events each month from around the world Betarno Review
Betfred – best for horse racing & Lucky 15s
36vegas aims to provide simple, fast betting with features like acca builders and competitive odds. All betting sites listed on this page are licensed and regulated by the UK Gambling Commission (UKGC). You can open a new account right here on this page, or consider the various betting offers provided by each on our Free bets page.
- William Hill delivers good odds across a range of sports and all the regular offers and promotions you would expect from a leading UK bookmaker.
- These features of betting sites make make a genuine difference in betting day to day and you should consider how much you use each of them.
- We have combined insights from our expert editors with extensive OLBG data scoring to identify which bookmakers perform best by each sport.
- William Hill is a top choice of bookmaker if you bet across a wide range of sports, ranking in the top 10 for 10 different categories analysed by OLBG’s experts.
- The best overall UK betting sites will offer consistently competitive odds, have strong regular promotions and high quality features which are important to UK sports bettors.
- Bet365 is one of the the best options for both pre-match and in-play betting.
Other UK betting sites with good bet builder products are BetVictor, Unibet, William Hill and 888Sport. If you bet on horse racing, then best odds guaranteed is important so consider having an account with CopyBet. They allow the best odds guaranteed offering on multiple bets too.
Features like Acca Flex boosts, Pick Your Punt, and the iconic Goals Galore specials are there, while its acca insurance is rated the best in our comparisons. Betfred are one of the best overall bookmakers and if horse racing is your main interest, Betfred can’t be beat. Taken together, its mix of football features, competitive pricing and multi-sport options makes Ladbrokes a mainstay in our top 10. Horse racing is another area where Ladbrokes performs well, with competitive odds, and boosts appealing to racing fans.
Integrated Racing Post data is very useful so you can just head straight to Betfred each day to choose your bets and place your bets (although don’t forget about the great tips at OLBG!). The best overall UK betting sites will offer consistently competitive odds, have strong regular promotions and high quality features which are important to UK sports bettors. The best betting sites in the UK are online bookmakers that offer competitive odds, strong promotions and high-quality features. We update our list of welcome offers daily – you can see them on our free bets page. We don’t list every licensed UK bookmaker on this page.
Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features Lottoland Review 247Bet offers a wide range of sports markets coupled with a sleek and modern design for a great sports betting experience 247Bet Review Brand New Online, Ken Howells brings years of betting shop experience to their site with competitive odds and a wide range of markets Ken Howells Review Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven. BestOdds is a UK-licensed betting platform launched in 2025 that combines competitive odds, a clean betting interface and recurring promotions.
VirginBetClean app and solid offers.Live stream, bet builder. LadbrokesPopular pick for football and horse racing punters.Football, racing, specials.7. BetVictorbest offers and strong app.Bet builder, offers.5. Bet365Unmatched Live Betting and DepthIn-play, bet builder, coverage.2. To be considered one of the best all-round bookmakers, a site must perform strongly across the factors that matter most to UK bettors. One of the freshest UK betting sites with a great range of live betting options Monster Sports Review
Top 10 Rated Bookmakers According To OLBG Users
A reputable bookmaker will also be strong on Responsible Gambling – we only list licensed UK bookmakers on this page, licensed by the UK Gambling Commission. You will see below some of the overall top 10 betting sites head the top 10’s for different betting sites features such as live streaming, cash out, and bet builder performance. When we break the data down by key betting features, it becomes even clearer why you see those sites we have listed in our overall top 10 above.
Unibet – one of the best for both football and horse racing
Other bookmakers that are rated highly for in play betting by our experts inlcude VirginBet, Parimatch, Boylesports and Coral. Bet365 is the stand out best betting site in the UK for in play betting due to their huge range of sports and markets with user friendly in play betting options. The bet365 bet builder feature is comprehensive, allowing users to combine bets from various markets across different matches and even sports. The best bet builder betting site according to OLBG experts is bet365 and that is important as Bet Builders are now one of the most popular bets for UK football punters. From odds quality and market depth to app performance and live betting features, supported by feedback from real OLBG members. On top of that, Virgin Bet also features in our Top 10 for cricket betting sites and horse racing Best Odds Guaranteed offer, so it’s not just a one-trick pony!
That’s why we combine our expert analysis, user feedback, and detailed data scoring to help you make the right choice for how you want to bet and what on. We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms for each of the betting sites we list so that we can provide you with all the details. This is just one reason why you should only ever bet with UKGC licensed operators. There are risks betting with small companies as they could potentially come into cash flow problems. They are then reviewed regularly, along with feedback we receive from our community of sports bettors at OLBG. These are picked up in our initial vetting process when we decide whether a betting site is reliable enough to list.
Betrino keeps a slim range of sports and specialises in each. TheOnlineCasino is a surprisingly good sports betting site despite the name of the brand. Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering. The newest UK brand from the Aristocrat Interactive team, Tangobet offers dozens of sports and hundreds of markets Tangobet Review A bookmaker established for more than a quarter of a century now available for UK customers since 2019 Hollywoodbets UK Review
OLBG Experts Top 10 Best Overall UK Betting Sites
Ladbrokes is joint-best for snooker and regularly offers some of the best odds on top NFL games. This carries over into other sports too, with Betway holding the same strong positions for best rugby and motor sports betting sites. That sports coverage is complemented by what BetVictor does exceptionally well in horse racing. The feature is backed up by an excellent range of leagues and markets, giving plenty of flexibility for placing simple bets or building more adventurous multiples.
Click on the links in the table to explore the detailed analysis of the best sites for each of the features. If there is a particular feature or bet type you use regularly, it may be worth you adding a betting site to your portfolio that excels for that specific area. These features of betting sites make make a genuine difference in betting day to day and you should consider how much you use each of them. The best betting site for Golf betting for a UK punter is Star Sports due to regular promotions for golf (even the smaller events), huge range of markets per event and great in play events. Other UK betting sites which our experts note that excel for horse racing are QuinnBet, William Hill, bet365 and Coral. It’s a balanced, data-driven view of where each site truly excels.
Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from. Very new brand and licensed with the UK Gambling Commission BetDukes Review Playzee Sports offers an easy-to-use sportsbook where you can bet on major sports with competitive odds, live betting, and a welcome bonus—all in one platform.
Football is a major strength, with BetVictor ranking second only to bet365 for its bet builder. On top of that, Unibet’s Bet Club rewards regular users with weekly free bets. A big part of Unibet’s appeal comes from its in-play betting, which our expert team rates highly. With a good rating for horse racing too, Unibet does well across multiple sports.
Football bettors are also looked after with Unibet ranking highly for best odds and third for best bet builder, offering a deep range of markets and bet combinations. This consistency is a big reason why it claims second place in our overall Top 10 betting sites list. William Hill delivers good odds across a range of sports and all the regular offers and promotions you would expect from a leading UK bookmaker.